Wednesday, March 5, 2008

New Rums in stock and Tasting Notes
Rum No 1.

Ron Matusalem Gran Reserva (15 YR. Solera)

Dark caramel color, nutty chocolate and vanilla nose, very rich, balanced and smooth. -A+

A brief history of Ron Matusalem & Co...
In 1872 the company was founded in Santiago de Cuba by two brothers, Benjamin and Eduardo Camp. In 1872, the brothers, along with their partner Evaristo Álvarez, establish the Matusalem brand in Santiago de Cuba using a closely guarded secret formula. They combine their skills and expertise in the distillation and blending principles of the Solera system, which was originally developed to produce Spain’s famed wine, sherries, brandies, and cognacs.

The name “Matusalem” is chosen to impart to connoisseurs a sense of the aging process necessary to achieve the rum’s unique flavors. It is from the popular Spanish proverb “Esto es mas viejo que Matusalem,” meaning “It’s older than Methuselah.” Methuselah is the Old Testament patriarch who is said to have lived for 969 years.

Today, Matusalem Rum is produced in the Dominican Republic, whose soils and climate create the highest quality sugar cane which is used in the family’s secret formula, under the watchful eyes of our master blenders. These master blenders are all descendants of the founders, and are faithfully committed to maintaining our centuries old technique of Solera blending. In the Solera blending process, various mature aged Caribbean rums are carefully blended with more exuberant rums to create exceptionally smooth, unique blends.




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